Daley Pearson is a multi-Emmy and BAFTA Award-winning writer, director and producer, and co-founder of Ludo Studio, the Brisbane-based Australian production company behind Bluey. Together with Charlie Aspinwall and the team at Ludo, Pearson has helped build Ludo into one of Australia’s leading independent production studios, working across animation, live action, drama, comedy and feature film. In 2024, Ludo Studio was named to TIME’s annual list of the 100 Most Influential Companies in the world.

Pearson serves as executive producer of Bluey, which was the most-streamed title in the U.S. in both 2024 and 2025, generating more than 100 billion viewing minutes across the two years on Disney+, according to Nielsen. He is also an executive producer of the upcoming Bluey feature film, produced by Ludo Studio in collaboration with BBC Studios and set for worldwide theatrical release through Walt Disney Studios in 2027. As Bluey has grown into a global entertainment brand, Pearson, Aspinwall and the team at Ludo have helped guide its creative expansion beyond the series, working closely with BBC Studios and its partners across film, publishing, consumer products, live entertainment and new experiences.

Pearson was executive producer of Ludo’s acclaimed Stan Original series Thou Shalt Not Steal and Robbie Hood for SBS, and co-created The Strange Chores for ABC with Aspinwall. Thou Shalt Not Steal celebrated its world premiere at the 49th Toronto International Film Festival, while Robbie Hood was described by The Sydney Morning Herald as “the best TV you’ll see this year.”

Pearson created and directed Ludo's upcoming Netflix feature Allen, which he co-wrote with Sophie Miller and co-directed with Jeffrey Walker, and executive produces alongside Aspinwall - set for release in November. He also created and wrote the original concept screenplay that became A24’s breakout horror feature Talk to Me. Pearson also appeared opposite Chris Hemsworth and Jeff Goldblum as Thor’s roommate Darryl in Taika Waititi’s Team Thor shorts for Marvel Studios.

Charlie is a Multi Emmy® and BAFTA Award winning producer, writer and co-founder of Ludo Studio. Charlie is currently executive producing the feature films The Bluey Movie and Allen for Netflix. He also executive produces the animated series, Bluey (ABC TV/BBC Studios). He co-created and co-produced the animated series The Strange Chores (ABC TV) and executive produced the Stan Original comedy drama series Thou Shalt Not Steal. Other projects include Content, Robbie Hood, Doodles and #7DaysLater. He continues to develop a slate of live action, animation, drama and comedy projects.

Sam Moor is a Emmy®, BAFTA, AACTA and Logie Award winning producer with extensive experience in original Entertainment, Drama, Comedy and Children's content. Sam spent 15 years working in production management for the BBC, as well as Line Producing for a number of London based production companies before moving to Brisbane. Sam is the producer for ABC and BBC’s series, Bluey, which is the most watched show in Australian TV history and is now the Head of Ludo's Production & Commercial. Sam is the producer for Ludo’s upcoming original live action series for Stan, Thou Shalt Not Steal, and continues to deliver across all future Ludo Studio productions.

Daniel Schultz is an award-winning producer having worked across features, documentaries, television and short films. At Ludo, Daniel's collaborated on projects that have received International Emmys, AACTAs, Logies and a BAFTA. As General Manager at Ludo Studio, Daniel is responsible for the financial management of Ludo’s companies and works across the financing, development and production of Ludo’s slate.

Lauren is a producer and production manager with over 10 years experience working in the industry. Working across both the development and the production slate at Ludo, Lauren works closely with our creative partners, managing projects through development, production, delivery and release. Lauren has worked on the multi-award-winning animated series, Bluey (2018), The Strange Chores (2019), and the AACTA winning online series Robbie Hood (2019). Most recently Lauren was a co-producer on the Stan Originals series Thou Shalt Not Steal (2024), and is currently co-producing on Ludo’s first live action feature Allen. As part of the key creative team at Ludo Studio, Lauren continues to develop and produce original stories for Australia and the world.

Chloe manages the slate of projects Ludo has in development, working across animation, feature films, comedy and drama projects. Chloe works closely with the writing and creative teams to take projects from pitch through to production, and loves getting into the weeds with passionate creators on every story she is a part of. Previously, Chloe worked as a Development Producer on documentaries and factual television in the UK and has produced a handful of award-winning short films for broadcast and the festival circuit.

Jessica Magro is the Publishing Producer at Ludo Studio, leading Bluey’s global publishing program and collaborating across editorial on all commercial arms of the brand.

With over a decade of experience in production and animation, Rhiannon manages the development and production of animation at Ludo Studio, as well as playing a pivotal role as the Producer for Commercial Partnerships for Bluey- including licensing and merchandise, games and live events.

As the Director of Digital and Marketing, Alice leads the development and production of digital content for Ludo’s animated and live action projects. This includes producing Ludo's digital and marketing materials for Bluey with its partners. An established producer, Alice has worked across both broadcast and digital content and specialises in short form content for young audiences.

As Studio Manager, Craig is responsible for organising company procedures and the day to day operation and running of the studio. Working closely with the directors, producers and creative teams, he acts as a central point of communication, helping to ensure information, processes and logistics move smoothly across multiple projects.

After a decade freelancing as a Production Sound Mixer, Rich has put down the boom pole and joined the team as Ludo’s accounts assistant. Within this role, Rich supports the financial operations of Ludo across multiple productions and the day to day of the company.

As the Assistant Producer, Molly collaborates closely with the production team in budget, schedule and crew coordination across both animation and live action projects on the Ludo Studio slate. Molly brings her experience in a wide array of departments including visual effects, 2D/3D animation and production management to assist with the delivery of animation, commercial and marketing assets for a wide range of Ludo's partners.

As the Assistant Producer for Digital, Joe works across digital content production, marketing campaigns, and social media for Bluey in collaboration with Ludo Studio’s partners. With a background in directing and cinematography, Joe brings hands-on production experience to also support digital & marketing for Ludo’s wider live-action and animation slate.

Mia works within Ludo Studio’s Commercial team, assisting in budgets, schedules and is pivotal in crew coordination across a wide range of projects. Focusing on the Bluey brand, Mia ensures the successful delivery of assets across merchandise, games and live events for a wide range of Ludo’s partners while expanding her skills across the studio's suite of software.

Abby assists the Head of Production and Commercial across Ludo Studio’s animation and live-action slate. This includes working with the Bluey brand team and working to the Publishing Producer for the delivery of Bluey’s global publishing program and working as a director's assistant for Ludo’s feature film, Allen.

Claire is the Animation Director for the BAFTA and Emmy-award winning television series Bluey, in which she co-wrote two episodes (Cubby and Work). With over two decades of experience in the industry, Claire is passionate about using animation to tell unique stories. Claire works closely with Griffith Film school to help mentor and train emerging animators. Claire directed the animated short film Arrkutja Tharra, Kungka Kutjara, Two Girls (2023) with ACMI + Artbank. The film is currently in its third year of touring nationally with the exhibition Two Girls From Amoonguna.

Kate is an Animator with over 15 years experience. Originally from the UK, she has worked in a variety of roles within the animation industry across children's, adult and feature animation. Joining the Bluey team in Season 2, she currently works at Ludo creating animation and design across the commercial, publishing and marketing departments. Outside of work she is a painter and illustrator.

Jemma is the in-studio artist working predominantly on Bluey and marketing material for both digital and print. Jemma is a graduate in animation from Griffith University and works on Bluey as a background artist.

Daisy is an editor specialising in motion graphics and digital content for marketing and commercial projects. She works on experiential editing for real-life installations and 2D compositing for live-action across broadcast, digital and in-venue formats.

Georgia is an editor with over a decade of experience in film, television, documentary and commercial work. She works across a range of marketing, commercial and development projects, bringing a strong instinct for story, performance and rhythm to every edit.